M.D.net project challenges the problems of currently neglected and undeveloped opportunities of Mediterranean Diet (MD). MD is integral part of the Mediterranean identity, inscribed in the UNESCO List of Intangible Cultural Heritage. The MD involves a set of skills, knowledge, rituals, symbols and traditions concerning cultures, landscape, lifestyle, ways to work (crops, harvesting, fishing, animal husbandry, conservation, processing, cooking, sharing and consumption of food products) characterizing a powerful industry. MD.net main objective is to strengthen exploration of the MD according the UNESCO Med Diet Convention, blending comprehensive MD concepts with innovative tools. The project will use both traditional and creative measures (as sharing economy) starting cooperation of quadruple helix stakeholders in order to lift the MD economy to new quality levels. Project approach consists of blocks of activities never tried before in MD sectors: MD.data generating share knowledge and strategies (WP3) MD.Brand establishing an Intelligent Marketing to reinforce MD common identity (WP4) MD.InC boosting creativity and innovation in MD economy (WP4) MD.Brain establishing co-working trainings for MD innovation (WP4) MD.GOV - Living labs developing integrated activities (WP3,4,5,6). MD.TN.net capitalizing results and consolidating MD network (WP5,6) MED less developed regions would get improved S3 implementation as well as durable growth through a MD industry.

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  • Thematic Area - Collective Learning
  • Thematic Area - Cultural Anchoring
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  • Thematic Area - Open Networked People
  • Thematic Area - Shared Values